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branding

February 4, 2021

In Blog, branding, marketing, Marketing Communications, media relations, PR counsel, PR strategy, public relations

By Julie Livingston

Biden’s leadership and his respect for others and hope for our nation.

I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…

January 11, 2021

In Blog, Brand ambassadors, branding, Customer Engagement, Marketing & Branding, Marketing Communications

By Julie Livingston

Getting your branding right

Petco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…

branding

Biden’s leadership and his respect for others and hope for our nation.

Getting your branding right

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