Are you leveraging the #PESO integrated marketing model in your #PR? 📣Maintaining #brand visibility is a 365 day effort. This is achieved in great part by sharing relevant content across platforms which resonates with your target audiences, capturing their attention and getting them to respond in some fashion. 📣If…
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I was struck by so many of the inaugural moments yesterday and thought of how companies and brands could leverage them. Biden’s unusual visit – with the other former presidents and their wives – to pay their respects at the Tomb of the Unknowns…
Continue ReadingPetco changed its corporate logo, removing the blue cat and red dog. Consumers went ballistic. One said, “Your new logo is cold and lifeless.” The brand responded, “Ruff (dog) and Mews (cat) are here to stay,” but is standing by its new logo. Right or…
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