By Kristen Wall The Cambridge Analytica scandal has prompted an internet movement with the hashtag #DeleteFacebook. However, despite how much media coverage this hashtag received, a recent survey from Reuters/Ipsos found that 74 percent of the 2,000 people polled continue to use Facebook daily, with only...
Continue ReadingBy Kristen Wall Ever since Instagram released their story feature, businesses have been able to deepen the relationship between their brand and their followers. This impressive interactive feature, when used in the right way, is an effective means of increasing followers, building engagement, and driving consumer...
Continue ReadingJust like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from (WantLeverage client) Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships...
Continue ReadingBy Amanda Livingston Social media influencers can be incredibly helpful in promoting your company, service or brand on their own websites/blogs, Instagram, Twitter, YouTube or Facebook, because of their strength as tastemakers. That said, “fake followers” and “false engagement” is an ongoing dilemma. This means that...
Continue ReadingBy Amanda Livingston Continuing our series on marketing communications trends, machine learning - a type of artificial intelligence where computers are used to figure out human capacity for reasoning and knowledge to complete tasks - will continue to develop and meet challenges in marketing. Look for...
Continue ReadingBy Amanda Livingston Following last week’s post on drone journalism, this week we’ll look at how virtuality will continue to develop into a vital storytelling tool both in journalism and public relations. Virtuality is a means of using technology to create dramatic, immersive experiences which allow...
Continue ReadingSerial entrepreneur Craig Zucker is best known for creating Buckyballs, the most famous brand of rare-earth magnet toys that users can stack into geometric shapes, or mash around like a modular metal stress ball. Read here....
Continue ReadingI'm proud to be an alum of the S.I. Newhouse School of Public Communications at Syracuse University, where I received my Masters in Communications Management in 2010. Although Public relations is a relatively young field, with new and emerging technology, it continues to evolve and...
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