By Kristen Wall People are getting tired of the negative headlines that circulate their newsfeeds- a place they intend to catch up with friends and connect with their favorite brands, among other things. The repeated exposure of negative news actually has an impact on internet users....
Continue ReadingWhen I was 6 years old, I was convinced I was going to legitimately become The Little Mermaid...
Continue ReadingBy Kristen Wall Trying to gain social media followers can be difficult enough, but getting them to stay and actually engage is where brands often struggle. Engagement includes ongoing feedback and commentary as well as the social amplification of your message such as retweets, "likes" and...
Continue ReadingBack in the day, I mostly associated swimming pools with playing Marco Polo, doing handstands, and, most importantly, pretending to be a mermaid...
Continue ReadingAs the weather heats up, it’s time to start thinking about your summer wardrobe...
Continue ReadingWell my friendlies, fun you shall have because Fin Fun mermaid tails exist for adults so you can live out those The Little Mermaid-inspired goals IRL. Because, let's face it, spending your summer as a mermaid is just the break from reality you need. Read the Bustle article...
Continue Reading"The 8-Week Mermaid Transformation Series" is a new workout series available on YouTube. It's created by Fin Fun Mermaid, a company that sells pool-friendly mermaid tails. (And yes, they do come in adult sizes.) Fin Fun partnered with USA Swimming–certified coach Christine Dustin to create a workout plan...
Continue ReadingUnderstanding how your trademark plays out in a specific industry - such as youth entertainment or home furnishings - is critical Read tips from intellectual property attorney Anthony Verna, Verna Law in Toy Book, page 106....
Continue ReadingBy Kristen Wall In 2017, Oxford Dictionaries shortlisted the term “newsjacking” as one of their “Words of the Year.” But what exactly does it mean? As popularized by marketer and author David Meerman Scott, newsjacking is the art and science of injecting your ideas into a...
Continue ReadingIf you’ve been diagnosed with diabetes, the first step to getting your condition under control is understanding what it is, and how any medications you’ve been prescribed help you manage your diabetes. Read the information and tips from Dave Walker RPh/MedShadow Medical Advisory Board here. ...
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