What Techniques Do You Use To Prep For Presentations Or Interviews? - WantLeverage
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What Techniques Do You Use To Prep For Presentations Or Interviews?

What Techniques Do You Use To Prep For Presentations Or Interviews?

If your CEO is looking for ongoing coverage in prestigious media outlets, it takes more than luck – you need a strategic approach to position you and your company in the most flattering light.

Yesterday, I wrote about my process for preparing CEOs and

C-suite execs for media interviews.

As noted, I like to have 2 interview planning meetings, scheduled a few days apart if possible. This provides time and space to consider our approach, complete research and compile talking points.

While the 1st meeting is more of a conversation and idea exchange about the publication/platform, the 2nd interview planning meeting, we will discuss:

Key Messages – primary statements the CEO should strive to communicate. I prepare these using

appropriate language that sounds conversational and natural

Wild card questions – best responses and techniques for steering the interview back to Key Messages

Repetition – being able to repeat key messages throughout an interview ensures that they will be in the final cut

What techniques do you use to prep for presentations or interviews?

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