What Stories Will Your CEO Tell On Social Media And Why? - WantLeverage
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What Stories Will Your CEO Tell On Social Media And Why?

What Stories Will Your CEO Tell On Social Media And Why?

Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground⛱️.

This comes in handy often, especially during a crisis when the CEO will want to consider making a public statement. You’ve laid the groundwork for people to recognize you, trust what you say. Take Danny Meyer, the restauranteur. During a recent PR crisis – his organization received federal PPP money while many small businesses got nothing, were closing – he got active on social, wrote a LinkedIn article to explain. This earned him a lot of good will.

Consider these questions around CEO social media strategy:

🔵Which communications platforms do your target customers live on? LinkedIn is a good place to start

🔵How will you authentically engage with readers on those platforms?

🔵What will the content consist – what should the CEO say and or comment on?

🔵Who will execute it so that it has a authentic voice?

What stories will your CEO tell on social media and why?

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