What Stories Will Your CEO Tell On Social Media And Why?
Continuing on today about the importance of CEOs being active on social media. When your CEO maintains a consistent social presence and develops a following, it’s like having a stake in the ground⛱️.
This comes in handy often, especially during a crisis when the CEO will want to consider making a public statement. You’ve laid the groundwork for people to recognize you, trust what you say. Take Danny Meyer, the restauranteur. During a recent PR crisis – his organization received federal PPP money while many small businesses got nothing, were closing – he got active on social, wrote a LinkedIn article to explain. This earned him a lot of good will.
Consider these questions around CEO social media strategy:
🔵Which communications platforms do your target customers live on? LinkedIn is a good place to start
🔵How will you authentically engage with readers on those platforms?
🔵What will the content consist – what should the CEO say and or comment on?
🔵Who will execute it so that it has a authentic voice?
What stories will your CEO tell on social media and why?