The time to do a key message analysis is now
Now is a prime time to do a key message analysis for your company or brand.
Typically, we keep a Message Architecture spreadsheet for clients, where we store an outline of their communications goals, key messages as well as their boilerplate, “About” description and other critical content. Notes are regularly added and we revisit this document regularly so further recommendations can be discussed and considered.
How do you know if your key messages are on target?
Here are questions to ponder:
✏️Are they strategic? Do they communicate the individuality of your brand?
✏️Are they concise or can they be abbreviated for greater impact?
✏️Are they memorable?
✏️Do they include keywords to help others find you in an online search?
I’ll be writing more about key messages in future posts, so stay tuned.
Have you revisited your company’s key messages lately?