Is There a “Right or Wrong” in Public Relations?
In life, people often struggle with “the right or wrong” thing to do. This is also pervasive in public relations. Following a critical analysis of how to handle a particular communications issue, we can wonder, did we handle it ‘right’ or ‘wrong’. Further, our final decision is often influenced by whatever the masses seem to think is hot right now. It’s sometimes hard to separate what you think is the right tactic from what other comms pros might do or think.
It’s hard to avoid the constant din of online chatter and judgement declaring what’s right and wrong in PR.
Is it “right” or true that “reporters prefer getting pitched via social media” or that “reporters hate getting pitched via social media”?
Understanding best PR practices is key, and while it’s admirable to be flexible in your thinking and have the humility to change direction when you find out a better way, think about it. Why did you make the PR choices you did? Did those decisions make the most sense for a particular situation?
Did you make a decision for your company because you’re concerned with what other people think about you? That’s a surefire way to stress and failure.
Instead, understand you’re a leader and an individual. YOU study and learn and then determine the right path, and others will follow. You learn to ignore criticism from those on the sidelines and only concern yourself with what you see other leaders do, not what spectators say. Sometimes those PR decisions will turn out better than others.
The point is that you/your company will have to bear the consequences of your choices, and for the most part, those decisions will probably be right on target. You know your company, its history and industry. Trusting your instincts about the “right” or “wrong” PR decisions will, in most cases, lead you to the right place, not the nameless masses on social media or commenters on PR web sites.
Care to share a PR-related decision you/your company made? What led you to that decision and how did it turn out?
Note: Adapted from Michael Smart