Public Relations Can Help Bring Brand Stories Alive Across Media Platforms
My Peloton Interactive instructor has a motto, “I Can I Am I Will I Do” which inspires me to follow her.
Today, she shared an emotional story about applying to Carnegie Mellon University in 1990. She actually teared up, and at that moment, I felt my connection to her – what she stands for – go even deeper. I wanted to hear more of her story.
The same goes for brands.
Those that are able to tell their story in deep and meaningful ways, like my Peloton instructor, solidify connections with their audience. They establish an emotional connection which leads to brand affinity.
Public relations can help to bring these stories to alive across media platforms. Here’s how:
📌By devising a Communications Strategy Plan which maps out key messages and a plan to get them in front of key targets on the right channels
📌By sharing them with key journalists and media outlets
📌By featuring them on owned communications platforms such as an e-newsletter, blog or social media.
On which communications platforms do you tell your #brand story?