Philanthropy Journal: Nonprofits Have an Edge in Cutting Through Media Clutter, Making News
It’s crowded and cluttered out there in the media space, which doesn’t make it easy for the more than 1.5 million nonprofit organizations registered in the U.S. to attract donors, sponsors, employees, volunteers and potential partners. Still, nonprofits’ perceived inherent credibility and not-for profit orientation, can be the key to generating mainstream media coverage versus for-profit companies. So, what can an under-the-radar nonprofit do to outshine their competitors and attract the attention of key stakeholders who matter?
MedShadow Foundation provides a compelling example of how over time, public relations can build brand recognition while driving website and social media traffic. With limited resources, we are constantly looking for cost-effective opportunities where MedShadow can shine. As indicated below, public relations works best as a long-term marketing strategy, interwoven with search-engine-optimization and other marketing functions.
Read more here.