Why Is Your Brand Not Getting As Much News Coverage?
“Our brand has been around for 20 years, yet our newest competitor, “Brand A,” is getting incredible news coverage including the Wall Street Journal and Mashable. But why not us?”
Short answer: It’s not that simple🤔. Journalists get bombarded with information 24/7. And your brand may not have enough visibility or “media appeal.”
✅First, your brand needs to be “on the radar” of targeted journalists who report on your industry sector to get their attention. To do this, you need to study their reporting and regularly send them brand information and news. Also, it’s important to packaged this information in a way that’s right for their coverage area.
✅While your services may be similar, their brand story may be more compelling. Does your company have an interesting founding story? And is your brand development story one that people can relate to? Also, are you using breakthrough technology?
✅A professional publicist who knows the ins and outs of pitching the media will help to shape your brand story. And, they’ll help you pull out the important, newsworthy details and present it to the right journalists in a compelling way to get noticed.
How will you get your company story in front of the media and key targets? Because doing so can provide your company with a lot of growth.