How Have You Prepared For Media Interviews? - WantLeverage
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How Have You Prepared For Media Interviews?

How Have You Prepared For Media Interviews?

I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg.

There’s a critical amount of pre interview preparation that needs to happen to set the stage for success. Even then, the editing process can change things when a piece is posted.

Over the course of my marketing communications career, I’ve found that it’s optimal to set up two interview planning meetings.

In the first meeting, we:

📰Talk about the publication or platform, what’s being asked, what we want the executive to communicate on the topic

📰Talk about the publication’s historical coverage of the topic (which I give a summation of)

📰Practice how to weave in “key messages” naturally so that it doesn’t appear scripted

📰Project responses to potential landmines – controversial issues – applying critical thinking around responses

📰Do some role playing to practice responses to both ordinary and landmine-type questions

I’ll address what we cover in the 2nd pre-interview meeting in tomorrow’s post.

How have you prepared for media interviews?

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