How Have You Prepared For Media Interviews?
I admit it – securing media coverage for a CEO or C-suite executive is a real rush. But until the story or broadcast segment actually runs, it’s just the tip of the iceberg.
There’s a critical amount of pre interview preparation that needs to happen to set the stage for success. Even then, the editing process can change things when a piece is posted.
Over the course of my marketing communications career, I’ve found that it’s optimal to set up two interview planning meetings.
In the first meeting, we:
📰Talk about the publication or platform, what’s being asked, what we want the executive to communicate on the topic
📰Talk about the publication’s historical coverage of the topic (which I give a summation of)
📰Practice how to weave in “key messages” naturally so that it doesn’t appear scripted
📰Project responses to potential landmines – controversial issues – applying critical thinking around responses
📰Do some role playing to practice responses to both ordinary and landmine-type questions
I’ll address what we cover in the 2nd pre-interview meeting in tomorrow’s post.
How have you prepared for media interviews?