Make Your Media Pitch Stand Out: 5 Tips
It can be overwhelming being a journalist today. Too many news beats and 24/7 deadlines while being on the lookout for hot news is a heavy load.
You have a better chance of getting journalists to pay attention to your company or brand by delivering your messages in the right way.
We have some tips here:
- Be The Early Bird. According to Muck Rack, a journalist and public relations tracking website, 37% of journalists prefer to be pitched to between 9 and 11 am. 27% of journalists prefer to be pitched between 6 and 9 am. They’re more likely to ignore or push aside your e-mails later in the day.
- @ Journalists in Tweets and Social Media Posts. 96% of journalists use Twitter on a weekly basis; it’s where they do their story tracking. Tag them and get their attention.
- Personalize The Pitch. 52% of journalists do not like being pitched via mass distribution lists. Get on their radar by mentioning their names, what they like, as well as their specific news beat/s and history of coverage.
- Get To The Point. 17% of journalists reject pitches because they’re just too long. Short and sweet will grab their attention vs. long and detailed.
- E-mail Vs. Phone Pitches. 72% of journalists do not like being pitched over the phone; it makes them feel cornered. And in today’s media landscape which is heavily populated by freelancers, phone pitching isn’t even an option. That’s why mastering the email pitch is critical.
How do you attract journalists’ attention in your pitches?