Leverage Speaking Engagements, Increase Visibility- 3 Tips
If you’re an industry expert and are booked for speaking engagements at upcoming industry events, why not leverage those activities and garner additional visibility and media exposure? Catching up over lunch with a colleague – a respected lawyer and expert in his field – he noted that his calendar was dotted with upcoming speaking engagements at a variety of industry events. Following are recommendations on how to use such opportunities to gain exposure both during and beyond the event to increase credibility and exposure for yourself, your company or brand.
Broadcast it on Facebook Live
You’ll need to check with the event organizers first to get permission, but broadcasting some or all of the event on a real-time social platform like Facebook Live is easy to execute, creates a sense of urgency for viewers and is exciting. All you need is a Wifi connection and a tablet computer propped up on a tripod. In advance of the program, let target audiences know and provide them with a link to the company Facebook page, as that’s where it will appear. It’s truly energizing to watch the comments roll in during the event. After its conclusion, it is automatically and conveniently archived and available for those who want to see it. Additionally, Facebook Live broadcasts can be edited later and developed into micro videos for use across social platforms including YouTube.
Blog About It
Mine your speaking engagement for relevant blog content. In fact, you’ll probably find that its great fodder for multiple posts given that a typical blog should come in at about 350 words for maximum readership. An outside transcription service makes this process extremely turnkey and highly affordable. A current WantLeverage client records 2-3 minute video blogs and then transcribes them for a cost of under $5.00. General cost to transcribe one hour of audio with one or two speakers can run in the range of $1.10 per minute plus an online transaction fee. Don’t forget to include or link to the post in a company newsletter as well. This illustrates your company’s relevancy and authority. With that, offer a link to Facebook Live or copy of the slide deck to those who weren’t able to attend.
Pitch It to the Media
Have you leveraged public speaking engagements into something bigger?