Key Brand Messages Are A Critical Marketing Tool
What do you want people to hear and think about your company or brand each time it’s mentioned? That’s why key brand messages are a critical marketing tool.
Here’s what you should know:
✏️Key Messages will include core statements which encapsulate your company’s most important qualities or selling points.
✏️Key Messages are used to inform your Communications Strategy Plan and should be included in all communications activity – both internal and external
✏️Key Messages will also include “keywords” – brand vocabulary that will aid in search engine optimization, so as to assist individuals in finding your company through a Google search.
✏️Key Messages should be explained and shared with all internal stakeholders including employees (especially those who regularly speak to customers and partners
✏️It’s wise to revisit Key Messages bi-annually to make sure they are current and effective
Are your Key Messages articulated – in writing – and heavily used by your team?