Is Your Company Ready To Emerge From Being “Under The Radar”?
Is your company ready to emerge from being “under the radar”? My best advice? Talk to your key stakeholders first.
The #association I’m working with has been in operation for more than 2 decades. It’s made great strides but needs to elevate its marketing and communications to increase member retention and reach a bigger audience.
In preparation for crafting their Marketing Communications Strategy Plan, interviews have been scheduled with key stakeholders, including the CEO, board of directors, existing members, member prospects, committee chairs.
What’s the benefit of conducting #stakeholder interviews?
✅Feedback will allow for more effective communication through various channels and activities.
✅Get information that will help to strengthen and better promote the organization’s competitive advantage
✅Market intelligence such as: what drew them to become a member; perceived membership value; level of engagement and more
Have you conducted key stakeholder interviews to learn more about your marketing and positioning?
Talk to me about your marketing communications! Email me to schedule a discovery call [email protected]