One thing that people-first leaders have in common is emotional intelligence or EQ. It’s estimated that 90 percent of top leaders score high in EQ (TalentSmart). These leaders are influential not only because of their actions but also by what they say in everyday conversations. This is amplified in their thought leadership content – byline articles, opinion pieces, video blogs, and LinkedIn posts and newsletters.
Executives with high EQ create workplaces where people feel safe to take risks, share ideas, and be themselves. This psychological safety isn’t just nice to have – it drives results.
In identifying a common thread among the vernacular of such leaders, experts have noted a handful of words and phrases which effectively instill confidence, empathy, and connection yet are rarely used (Inc. magazine).
I believe the power of EQ in connecting with your audience, along with the lack of leveraging this communication tool, presents an opportunity for emotionally intelligent thought leadership.
Strategies for Boosting Thought Leadership through Emotional Intelligence
1. Display Empathy
“I Understand” or “I Get It” are phrases that instantly conjure up feelings of empathy and support. They can also de-escalate frustration. Saying “I understand” doesn’t mean you agree with someone, but it does validate their reality (Psychological and Cognitive Sciences). Empathy helps you resonate with key stakeholders. Example: “I understand what you’re saying, but here’s another perspective.”
2. Be Innately Curious
Asking “Why?” inspires perspective taking and thinking – things that help to solidify human relationships in the longer term. Research (USC Berkeley) has found that curious people are known for having better relationships as people are more easily attracted and feel socially closer to individuals who display curiosity. When leaders ask “why” they are demonstrating that they are open to hearing and considering other people’s thoughts and ideas. Example: “Why do you think this program was successful? I’d love to hear your take.”
3. Maintain Healthy Optimism
Emotional intelligence can be detected in thought leaders who have a healthy sense of optimism about the future. They are not doom and gloom oriented, but rather look at people and see the good in everyone, seek out solutions, and are generally positive about the future. Example: “While the current business climate is tough, I also see significant opportunities.”
4. Ask How You Can Help
Emotionally intelligent leaders will avoid passing judgment and consistently ask how they can help in any situation. This symbolizes understanding and emotional support and establishes a willingness to collaborate. Example: “While this is a challenging situation, I know we can get through it. Here are my thoughts…I’d also like to hear from you so email me your ideas at …”
5. Take a We Attitude
Thought leaders with EQ will speak in terms of “we” when relating to the entire team, not just their own perspective. This signals inclusivity and psychological safety inferring that together, the team can do great things. Example: “Our team has taken this approach…”
For more ideas on how to bolster your thought leadership content, visit my blog.
