How Is Your Company Pressing The Restart Button Now That Things Are Returning To Normal?
During the #pandemic, many companies put their PR and marketing on hold – unfortunate, because that gap in visibility can:
⛔Leave your company vulnerable to fast encroaching competitors
⛔Diminish the “top of mind” brand awareness that your company had established
Experts are now predicting a surge in demand for services and products now that the COVID vaccine is being rolled out. How will you get back on track?
PR and integrated marketing can help your company to recapture the brand credibility, visibility and brand loyalty you had prior to the pandemic.
Here’s a PR tip to rebuild audience engagement:
📣Develop a series of posts, where you share the CEO’s personal thoughts on business going forward
📣Make sure the tone is insightful and optimistic but not overly so
📣Publish on website home page – use a “call out” box
📣Blog and share on social media
📣E-newsletter to clients that includes recent blog posts
How is your company pressing the restart button now that things are returning to normal?