How Can A Company Become More Visible In Their Industry?
How can a company that’s been flying “under the radar” become more visible in their industry? A communications strategy plan will help to identify what needs to be done to raise your profile in a way that aligns with your brand values.
I’m going through this process with a new client, an industry association. As they are looking to retain and increase its membership. So, here is what we are doing.
First, we are doing some communications housekeeping check to ensure that their:
📌Key messages are current. And key messages properly communicate brand values.
📌Website is up to date. And, the website prominently features the organization’s key messages.
📌Content is being published regularly on their blog and LinkedIn.
📌Published content (see above). And news is being seen regularly via an e-newsletter.
📌Social media presence is in congruence with where their members are.
Have you done a communications housekeeping check lately for your company? Because, doing a housekeeping check can help make your company more visible.
Is your company is looking to raise its public presence to reach key targets? Let’s talk – email me to schedule a discovery call at [email protected]