How Are You Using An Integrated Marketing Strategy To Raise The Visibility Of Your Company?
📣Maintaining #brand visibility is a 365 day effort. This is achieved in great part by sharing relevant content across platforms which resonates with your target audiences, capturing their attention and getting them to respond in some fashion.
📣If you want to establish your brand as an industry leader, uncover new business leads, drive targets to take action or go to your website, then consider the PESO model. Introduced by #PR thought leader Gini Dietrich. This acronym refers to the integration of Paid, Earned, Shared (social media) and Owned media.
📣When executed in concert as an integrated marketing program, it can extend brand reach and elevate your company’s visibility.
📣Using the PESO model provides multiple opportunities to quantify your PR and marketing efforts. This is what most CEOs are demanding today.
How are you using an integrated marketing strategy to raise the visibility of your company?