What Techniques Are You Using To Share Your Content And Build Audience Recognition?
One of my recent LinkedIn posts got more than 12,000 views, which was thrilling.
This illustrates the potential of Shared Media, the “S” in the #PESO (Paid-Earned-Shared-Owned media model), a holistic marketing framework. Shared media is designed for “user generated circulation” (thx Frank Cutitta) and leverages the power of word of mouth.
How can you generate more shares ? Here are my tips:
📣Include a specific prompt such as “click to share to Facebook.” This can also accompany blog posts or articles in your e-newsletter.
📣Directly ask people to share the content if they find it valuable
📣Tag colleagues in your posts who you want to respond to your content
📣Establish a content exchange with a strategic partner, and ask them to share your posts and vice versa
📣Post content on multiple social platforms including Medium which has a broader following
📣Use the right hashtags to get your content noticed by others so it has a better chance of being shared
What techniques are you using to share your content and build audience recognition?