Instagram Purges Fake Activity: What It Means - WantLeverage
Instagram Takes Action to Purge Fake Followers
Instagram, fake followers
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Instagram Purges Fake Activity: What It Means

Instagram Purges Fake Activity: What It Means

By Gabrielle Napoli

The use of Instagram as a marketing tool has grown exponentially since its launch in 2013. With an estimated 1 billions users, the photo sharing platform has become integral for organizations of all types and sizes to promote their business, increase visibility, build followers and fans.  Instagram recently announced, through their blog, that they will be using “machine learning tools” to detect inauthentic “likes,” comments and followers – those which are created by third party applications not associated with Instagram and which do not represent real people. Since they violate the platform’s Community Guidelines and Terms of Use, the social platform will remove suspicious individuals.

Instagram states that “every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.” When fake activity is identified, Instagram will send an in-app message to the account owner, asking them to reset their password for future account security.

Beyond affecting account/brand credibility, this new norm also includes the ability to persuade an audience in their favor by believing they are more popular to attract more attention This shift has a tangible effect on many of those who rely on instagram to increase revenue. Paris Martineu from The Wire notes,“An account with tens of thousands of followers inherently seems more legitimate, and trustworthy, than one with three. When an account reaches 10,000 followers, it’s granted access to one of Instagram’s most coveted features: the ability to embed links in Instagram Stories. For a relatively link-adverse platform like Instagram, the feature is a big deal and could be used to drive traffic to a particular site or brand. For influencers, who make all or part of their living promoting products through Instagram, the stakes are even higher. Payments for these deals are determined based on perceived reach, so a higher follower count often directly translates into a significantly higher paycheck.”

As of now, the instagram fake follower purge will create a marked change for many companies that are reliant on the platform.


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