Instagram Purges Fake Activity: What It Means
By Gabrielle Napoli
Instagram states that “every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.” When fake activity is identified, Instagram will send an in-app message to the account owner, asking them to reset their password for future account security.
Beyond affecting account/brand credibility, this new norm also includes the ability to persuade an audience in their favor by believing they are more popular to attract more attention This shift has a tangible effect on many of those who rely on instagram to increase revenue. Paris Martineu from The Wire notes,“An account with tens of thousands of followers inherently seems more legitimate, and trustworthy, than one with three. When an account reaches 10,000 followers, it’s granted access to one of Instagram’s most coveted features: the ability to embed links in Instagram Stories. For a relatively link-adverse platform like Instagram, the feature is a big deal and could be used to drive traffic to a particular site or brand. For influencers, who make all or part of their living promoting products through Instagram, the stakes are even higher. Payments for these deals are determined based on perceived reach, so a higher follower count often directly translates into a significantly higher paycheck.”
As of now, the instagram fake follower purge will create a marked change for many companies that are reliant on the platform.