Do Your Key Messages Properly Communicate What Your Brand Is All About?
I’ve been working with a client that wants to get in front of very specific healthcare executives and physicians, to get them to sign up for a unique service they offer. One of the first things I noticed was that their call to action message was hidden.
When I work with clients, I start by doing an analysis of their existing communications platforms – website, blog, social media, newsletters.
✅Are their key messages and unique selling points clearly articulated?
✅Do the above statements differentiate my clients from their competitors in a compelling way?
✅If there is a call to action message, is it well placed so that it gets the right exposure?
Do your key messages properly communicate what your brand is all about?