Do You Regularly Make Time To Speak To Your Key Stakeholders?
Are you able to spend quality time speaking with and listening to your key stakeholders? Has this gone by the wayside because you have other priorities, like running a marketing department?!
In developing key messages and then a marketing communications strategy plan for a professional services company, I’ve been conducting 1:1 interviews. Interviews with existing clients and prospects as well as members of the board of directors and their web developer. I’ve been asking them about their experience and how the client’s existing marketing and communications is resonating or not.
It’s been incredibly informative and we’re getting market intelligence that was previously anecdotal:
🟢We’re uncovering new opportunities for more effective communication – we’re hearing that they don’t have enough contact; there’s confusion about the company’s service offerings
🟢We found out that customers spend a lot of time on LinkedIn, yet the CEO and CMO aren’t consistently active there
🟢Monthly Email newsletters are going to SPAM folders and not getting through
🟢There’s a particular service that customers need that the client hasn’t promoted heavily enough
Do you regularly make time to speak to your key stakeholders?