Adweek: What Marketers Look For in a Marketing Agency - WantLeverage
CriteriaMarketers Look for in an Agency
marketers, creative agency
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Adweek: What Marketers Look For in a Marketing Agency

Adweek: What Marketers Look For in a Marketing Agency

Just like any relationship, marketers and agencies need to cultivate and maintain their union—and not just during the honeymoon phase. New research from (WantLeverage client) Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research. Read here. 

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