A Picture Is Worth A Thousand Words- Because, It Tells A Story
A picture really is worth a thousand words. Because, it tells a story.
President Biden’s coronavirus vaccination told an important story.
He received it on live television. It was his way of sending a message to Americans that the vaccine is safe to take. And, it was picked up by every major news outlet across the nation.
The brilliance of that single photo is that it communicates:
📷 Presidential level leadership
📷 Leading by example. And, even doing so before his inauguration at the time of the vaccination. He is showing that he is in command and in control
📷 Trust – in the efficacy of the vaccine and in the science behind it – showing by example
📷 Personal responsibility – by taking care of his own health
📷 A sense of urgency – As getting the vaccine will help curtail the spread of the virus
How can you tell your brand story by using photos, live footage or video? Start by taking snapshots and phone video of your company leaders doing things that tell your story. And, post them on your social media platforms with descriptive captions.
If you could stage the perfect photo op, what would it be of?
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