2019 Marketing Predictions From Our Circle of Experts - WantLeverage
Marketing experts offer their 2019 predictions
2019 marketing predictions
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2019 Marketing Predictions From Our Circle of Experts

2019 Marketing Predictions From Our Circle of Experts

I’m proud to be a member of the New York City Marketing Resource Group, a consortium of New York City metro area marketing and communications professionals, representing everything from web development to videography, media buying, content, graphic design, email marketing, social media and more. We meet regularly and share industry intelligence, collaborate on business and share sales leads. My go-to group for trusted resources and expertise, here are some of our collective marketing predictions for 2019.

Public Relations: “In 2019, PR will continue to align with social media and expand beyond traditional media relations to include holistic storytelling, content creation as well as paid and social content marketing (different from marketing content), thought leadership and influencer marketing. Every communications campaign should be designed to meet target audiences across all media platforms.”  Julie Livingston, WantLeverage Communications

Sales Promotion: “Eco-friendly promotions are more popular than ever. Going green is no longer a trend and receiving a sustainable branded gift/swag is noticed, used, appreciated and not discarded,” Beth Lichtman, U & I Promotions

Event Marketing: “Putting more experiential elements into the meeting experience will continue. Increasingly, we are producing events where attendees are getting involved and interacting in highly creative ways.” Annette Nail, Naif Productions

Media Buying: “Household IP targeting is becoming increasingly important. It’s essentially direct mail for the internet – matching IP addresses to an advertiser’s list of names and street addresses and showing your display or video ad only to those people, across all devices (cell phones, tablets, and computers). Its very cost efficient and extremely targeted.” Chelsey Pendock, Innovision Advertising

Email Marketing: “Smart brands are continually making improvements to automation and message personalization by creating highly relevant, timely, targeted content. Email programs will increasingly integrate with other channels, such as Facebook, for refined targeting and richer experiences.  Deliverability will continue to be a challenge even for brands that carefully manage their lists as ISPs make their own decisions about which emails should be delivered, not the subscribers.” Chris Wiedemann, Boal Media

Social Media: “Authentic,  storytelling versus polished, pre-packaged content will increase this year. This means that more companies and brands will share their personalities and go behind the scenes with their audience. Sharing content via Instagram Stories will become even more popular than News Feed content.” Joan Pelzer, Joan Pelzer Social

Corporate Branding:“The format in which marketers deliver presentations will continue to be more compelling and interactive. Interactive PDFs (which function similar to a micro website) will include navigations with buttons, menus, and animations, which allow audiences to digest content more naturally instead of swiping slide to slide within a fixed format.” George Costello, Costello Creative Group

LinkedIn Marketing:For 2019, I envision more engagement on LinkedIn using LinkedIn native videos. More companies will be investing on using LinkedIn videos to communicate their message and enhance their brands either via LinkedIn posts on the company page or via LinkedIn advertising.” Julbert Abraham, Abraham Global 

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