Earning client trust is something that’s built and developed over time. Barbara Kimmel, CEO of Trust Across America-Trust Around the World gave us some insight into why trust is fundamental to the relationship between a public relations agency and its clients. Kimmel explains that “trust...
Continue ReadingLooking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...
Continue ReadingWhich social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...
Continue ReadingWith the rise of blogger influencers, the way companies and bloggers work together continues to evolve. First, choose your bloggers carefully. According to Rebecca Levey, co-founder, KidzVuz Media, a company that specializes in mom blogger and kid influencer video reviews for top consumer brands, companies...
Continue ReadingIn this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Read about Sharon Birkman, Birkman International and recipient of the 2017 Mary Lehman Maclachlan Award from the Women Presidents' Organization....
Continue Reading6 Essential Swimming Skills Optimize Imaginative Play, Fitness and Fun June 09, 2017 - Idaho Falls, ID...
Continue ReadingNEW FASHION STYLES ARE SWEET, SPARKLY AND OUT OF THIS WORLD June 09, 2017 - Idaho Falls, ID...
Continue ReadingThe importance of social marketing for brands can not be underestimated. Some companies have recently taken to Twitter to show a unique side of their social media persona. By deepening audience engagement and posing unique interactive content, brands are stepping out of the box—and reaping...
Continue ReadingDespite their lax regulatory status, some dietary supplements and vitamins can interact with the body in dangerous ways. Here, we’ll cover several of the most popular. Su Robotti, President, MedShadow, provides insight. Read here....
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