Being seen and heard in a cluttered media landscape can be extremely challenging. Within the past five years, the media landscape has changed incrementally. This means that reporters who were industry specialists are now covering multiple beats. With little time available to sift through the...
Continue ReadingAccording to Ogilvy Media Influence’s annual global survey of 250+ news reporters and producers in North America, EMEA, and the Asia Pacific, “fake news” is increasing consumers’ faith in traditional news markets. 52% of those surveyed find traditional media to be the most trusted news...
Continue ReadingFrom your hair color to your drink, it's safe to say the mermaid trend has exploded within recent years. And thanks to the latest exercise craze, your dreams of being Ariel might actually become a reality! When I heard about mermaid fitness classes popping up across the country,...
Continue ReadingIf you're among the more than 20 million Americans who suffer from this kind of nerve damage, you'll want to try the natural remedies that really work instead of jumping to medications that may not. Read the article by Suzanne Robotti and Ronni Gordon, MedShadow.org. ...
Continue ReadingHere's a list of places to make direct donations to the relief effort in Texas. We've also found some brands and companies that are donating a portion of their proceeds, or have other ways to help, so you can make an additional impact with the purchases you make....
Continue ReadingWe’ve directed many consumer product launches over the years in a variety of industries. Some are “hot products” that are coveted and others are unknown. Over time, we’ve gleaned some helpful tips and tricks to help you get significant media coverage that will help to...
Continue ReadingA common concern for patients who integrate different treatment types is the divided loyalty they feel between their practitioners. Even well-informed patients can be overwhelmed, and there is a common misconception that conventional medicine and “complementary” modalities such as acupuncture are mutually exclusive. Read here....
Continue ReadingIn today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...
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