Public Relations - WantLeverage
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Public Relations

Our highly connected team partners with clients to serve as their internal communications department or blend in seamlessly with their team, providing a range of public relations services, beginning with strategic counsel to tactical program implementation.

Our targeted, strategic approach delivers significant impact. We elevate a company’s reputation, enhance their brand identity, provide a competitive advantage, increase name recognition, build a niche expertise, recruit personnel, and more. Successful PR raises the visibility of a company and its offerings by creating an environment in which no new business meeting is truly “cold.”

Specific Services Include

  • Media relations
  • Serving as/training spokespersons
  • Thought leadership, writing bylined articles, and placement on cross-platform media
  • Social media strategy and engagement
  • Securing speaking opportunities
  • Selecting industry recognition/awards
  • Producing special events and developing trade show strategy
  • One on one media coaching

We establish program metrics with each client and track monthly progress on:

  • Benchmark analytics at campaign kickoff (key message inclusion & tone, opinion poll, #social media followers, content created)
  • Monitoring and reporting as results of relevant news and social media activity as it happens
  • Google analytics
  • Detailed monthly reports

CASE STUDIES

SkilledUp (Apollo Education Group)

  • Objective: Create brand awareness and drive sign ups for on-demand workforce education company targeting Gen Z consumers.
  • Strategy: Position SkilledUp as a thought leader in the on-demand education sector
  • Tactics: Leverage results of proprietary research study; establish SkilledUp executives as thought leaders
  • Results: USA Today (cover/business section), Mashable (shared 6,000+ times), METRO NY

MedShadow Foundation

  • Objective: Garner top tier media coverage to deepen awareness and drive website traffic for nonprofit which educates the public about side effects, risks and benefits of medicine
  • Strategy: Build name recognition and drive inquiry by distributing regular information updates to the media
  • Tactics: Produced informational video series for social media placement to showcase staff expertise; issue monthly media newsletter with article highlights on hot topics; established strategic alliances with media partners and like-minded nonprofits
  • Results: Secured regular media coverage in Everyday Health, Next Avenue, The Hill, Radio MD