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trust

How Can The Media Maintain Trust With Its Audiences?

As a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...

Can You Trust Your PR Agency? 3 Factors

Earning client trust is something that’s built and developed over time. Barbara Kimmel, CEO of Trust Across America-Trust Around the World gave us some insight into why trust is fundamental to the relationship between a public relations agency and its clients. Kimmel explains that “trust...