social media Archives - WantLeverage
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social media

Maximize Your CEO’s Presence on LinkedIn: 4 Tips

Is your CEO utilizing LinkedIn to its fullest potential? There are currently 400 million registered LinkedIn users, making it one of the most essential tools for your brand and your CEO and chief brand ambasador to use. Jeremy Goldman, Founder and CEO, Firebrand Group, and...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Snapchat vs. Instagram Ads: What’s Right For Your Brand?

Which social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...

Social Marketing: The Fine Line Between Annoying and Cool

  The importance of social marketing for brands can not be underestimated. Some companies have recently taken to Twitter to show a unique side of their social media persona. By deepening audience engagement and posing unique interactive content, brands are stepping out of the box—and reaping...

Expert Advice: Your Next Video Could Make You a Star – 3 Tips

TORONTO, ON - DECEMBER 17: Toronto doctor, Mike Evans, makes health related videos for his YouTube channel that he calls "med school for the public." His video "23 and 1/2 hours" has over 3.7 million views. The internet has shifted to video from text, which...

Business As Usual After a Tragedy?

  What's the best communications strategy/approach to social media to use following a tragedy such as the death of a major celebrity or the mass shooting? Like anything, there are pros and cons to going on with business as usual or taking a breather. My opinion...