public relations Archives - WantLeverage
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public relations

4 Tips for a Successful Product Launch

We’ve directed many consumer product launches over the years in a variety of industries. Some are “hot products” that are coveted and others are unknown. Over time, we’ve gleaned some helpful tips and tricks to help you get significant media coverage that will help to...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Does closing on Thanksgiving yield long-term reputational benefits?

If you’re in a retail business, then staying open or making the choice to close on Thanksgiving sends an important message to customers and other stakeholders including investors. If you’re working in a non-retail business, then closing on Thanksgiving as well as the day after,...

Q&A: The PR Results Time Frame: What To Expect

In this ongoing series, we’ll address commonly asked questions about public relations and business development.   Q: After signing on with WantLeverage Communications, how soon can we expect to see media coverage? A: After signing on a new public relations client, we’re often asked, “how soon can...

Reverse Mentoring: A Surprise Relationship That’s a Win-Win

A few years back, I  needed to deepen my understanding and fluency in social media, especially Twitter, as my communications work increased in that area. Twitter was mind boggling to me as it was not intuitive. How could I become engaged on it and build a following? At...

4 Tips: Turn Public Relations Into Business Leads

  Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...

Beat the Fear of Cold Calling

As a publicist and business development expert, much of my time is spent cold calling or cold pitching the media. Although many people dread the thought of cold calling, it’s a skill that can be developed over time. Following are helpful tips and tricks. First, face...