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How Can The Media Maintain Trust With Its Audiences?

As a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...

Muhammad Ali Packed a PR Punch

When news spread of Muhammad Ali's passing recently, it sparked a wonderful and vivid memory for me. In the early 2000's I was a Director, Corporate Communications at Scholastic, the global children's publishing and entertainment company. The office was always buzzing with activity, whether it...