media relations Archives - WantLeverage
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media relations

How Can The Media Maintain Trust With Its Audiences?

As a public relations agency, we often guide clients as to how to get individuals, products and services featured in the media. This improves company visibility and credibility. Yet, this year, the credibility of the media itself is being threatened. Is what the media is...

Can You Get Earned Media With 3rd Party Video?

Research has shown that video is a great way to gain visibility online, attracting the attention of journalists. In fact, leveraging video is a powerful tool to help your company or brand to stand out and showcase your thought leadership and value before you...

Drop The Superlatives, Get Noticed By The Media

Being seen and heard in a cluttered media landscape can be extremely challenging. Within the past five years, the media landscape has changed incrementally. This means that reporters who were industry specialists are now covering multiple beats. With little time available to sift through the...

3 Ways to Strengthen Your Brand in a “Fake News” Era

According to Ogilvy Media Influence’s annual global survey of 250+ news reporters and producers in North America, EMEA, and the Asia Pacific, “fake news” is increasing consumers’ faith in traditional news markets. 52% of those surveyed find traditional media to be the most trusted news...

4 Tips for a Successful Product Launch

We’ve directed many consumer product launches over the years in a variety of industries. Some are “hot products” that are coveted and others are unknown. Over time, we’ve gleaned some helpful tips and tricks to help you get significant media coverage that will help to...

Do Press Releases Still Matter? 4 Reasons Why They Do

Are press releases still a relevant news distribution tool? Or, are they outdated with limited relevance in a digital world? A recent study analyzed a random sample of 1,052 press releases extracted from the raw Google News database of millions of news stories from 2016...