media relations Archives - WantLeverage
119
archive,category,category-media-relations,category-119,qode-core-1.0,ajax_updown_fade,page_not_loaded,,pitch child-child-ver-1.0.2,pitch-ver-1.4.1, vertical_menu_with_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.11.2,vc_responsive

media relations

3 Ways to Strengthen Your Brand in a “Fake News” Era

According to Ogilvy Media Influence’s annual global survey of 250+ news reporters and producers in North America, EMEA, and the Asia Pacific, “fake news” is increasing consumers’ faith in traditional news markets. 52% of those surveyed find traditional media to be the most trusted news...

4 Tips for a Successful Product Launch

We’ve directed many consumer product launches over the years in a variety of industries. Some are “hot products” that are coveted and others are unknown. Over time, we’ve gleaned some helpful tips and tricks to help you get significant media coverage that will help to...

Do Press Releases Still Matter? 4 Reasons Why They Do

Are press releases still a relevant news distribution tool? Or, are they outdated with limited relevance in a digital world? A recent study analyzed a random sample of 1,052 press releases extracted from the raw Google News database of millions of news stories from 2016...

Are You “Camera Ready” For Broadcast Interviews? 4 Tips

A number of our clients have major trade events coming up, during which there may be opportunities to be interviewed on or off camera by a television, video or radio news crew. This may sound glamorous or irksome and anxiety provoking. Most broadcast interviewers are...

Is your company ready to defend itself in the media? 4 Tips

What would happen if your company or brand was suddenly called out by a politician, in the news and under fire? Would your company be prepared and ready to defend itself?   In the past, politics and corporate worlds were more like church and state. There...