crisis communication Archives - WantLeverage
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crisis communication

Want “Good PR”?: Why Brands Should Stay Out of Politics

Since the controversial election of President Donald Trump, many brands have decided to go political in their commercials and advertisements. According to new data, however, this might be doing more harm than good. The American Association of Advertising Agencies (4A’s) conducted a study examining "Brands,...

Transparency Builds Trust: 3 Ways

Recently, we planned a celebratory dinner for my nieces college graduation at a “special” country inn. Unfortunately the restaurant had internal problems on that evening and our pricey experience ended up way below expectations. Reaching to the owner afterward, I was struck by the lack...

Is your company ready to defend itself in the media? 4 Tips

What would happen if your company or brand was suddenly called out by a politician, in the news and under fire? Would your company be prepared and ready to defend itself?   In the past, politics and corporate worlds were more like church and state. There...