The Digital World Archives - WantLeverage
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The Digital World

Do Consumers Have Your Back on Social Media?

                        Social media might have more power over your brand than you think. A new study reveals that one in five consumers will boycott a brand following negative press or scandal. The number one reason for boycotting a brand according to 55% of those surveyed was...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Social Marketing: The Fine Line Between Annoying and Cool

  The importance of social marketing for brands can not be underestimated. Some companies have recently taken to Twitter to show a unique side of their social media persona. By deepening audience engagement and posing unique interactive content, brands are stepping out of the box—and reaping...

3 Remedies: Business Writing Affects Workplace Productivity

Being a communications professional, I was intrigued by a recent Harvard Business Review article that made a connection between poor business writing and productivity in the workplace. In a survey of  547 businesspeople who write at least two hours (in addition to email) and read 25.5...

Expert Advice on Instagram posts: Advertising or testimonial?

Instagram has beaten Twitter as the most popular platform for marketers and their social media campaigns for the first time, according to a new survey. With that comes issues about disclosure and proper identification of the content as editorial or advertising. This issue is gaining...

Using Social Media to Talk to Consumers, Not At Them

Although most companies today are on social media, they’re not necessarily leveraging its true because they’re stuck in the mindset that it’s a means of promotional communication only. That’s far from the case. In fact, smart brands are using social to engage customers, approaching social...

Snapchat: Reinventing the Way We Get News

I was definitely one of the skeptics who scoffed at Snapchat when it first came out, thinking it would disappear as fast as its ghostly meme. I couldn’t have been more wrong. In case you’re unfamiliar, Snapchat is a mobile-only application where people can share instant...