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Muhammad Ali Packed a PR Punch

When news spread of Muhammad Ali's passing recently, it sparked a wonderful and vivid memory for me. In the early 2000's I was a Director, Corporate Communications at Scholastic, the global children's publishing and entertainment company. The office was always buzzing with activity, whether it...

Is There a “Right or Wrong” in Public Relations?

[caption id="attachment_57615" align="alignnone" width="768"] Learn to trust your instincts around PR decisions[/caption] In life, people often struggle with "the right or wrong" thing to do. This is also pervasive in public relations. Following a critical analysis of how to handle a particular communications issue, we can...

Using Social Media to Talk to Consumers, Not At Them

Although most companies today are on social media, they’re not necessarily leveraging its true because they’re stuck in the mindset that it’s a means of promotional communication only. That’s far from the case. In fact, smart brands are using social to engage customers, approaching social...

Snapchat: Reinventing the Way We Get News

I was definitely one of the skeptics who scoffed at Snapchat when it first came out, thinking it would disappear as fast as its ghostly meme. I couldn’t have been more wrong. In case you’re unfamiliar, Snapchat is a mobile-only application where people can share instant...