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3 Ways Public Relations Builds Brand Trust

Why do customers gravitate to your brand? It's probably because  your brand, above other competitors, stands for something they connect to on an emotional level. Called "brand trust," this is something that is built and maintained over time, through thoughtful execution that bring to life the mission...

Q&A: The PR Results Time Frame: What To Expect

In this ongoing series, we’ll address commonly asked questions about public relations and business development.   Q: After signing on with WantLeverage Communications, how soon can we expect to see media coverage? A: After signing on a new public relations client, we’re often asked, “how soon can...

Expert Advice: 5 Traits That Make a Great Salesperson

    You hear it again and again, “it’s so tough to find and retain highly productive, professional salespeople.” So, we asked Bob Heiss, owner of Sandler Training, an expert with more than 25 years of experience in sales training and teaching selling techniques. He provided us...

Reverse Mentoring: A Surprise Relationship That’s a Win-Win

A few years back, I  needed to deepen my understanding and fluency in social media, especially Twitter, as my communications work increased in that area. Twitter was mind boggling to me as it was not intuitive. How could I become engaged on it and build a following? At...

3 Remedies: Business Writing Affects Workplace Productivity

Being a communications professional, I was intrigued by a recent Harvard Business Review article that made a connection between poor business writing and productivity in the workplace. In a survey of  547 businesspeople who write at least two hours (in addition to email) and read 25.5...

4 Tips: Turn Public Relations Into Business Leads

  Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...

Expert Advice on Instagram posts: Advertising or testimonial?

Instagram has beaten Twitter as the most popular platform for marketers and their social media campaigns for the first time, according to a new survey. With that comes issues about disclosure and proper identification of the content as editorial or advertising. This issue is gaining...

Beat the Fear of Cold Calling

As a publicist and business development expert, much of my time is spent cold calling or cold pitching the media. Although many people dread the thought of cold calling, it’s a skill that can be developed over time. Following are helpful tips and tricks. First, face...