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Are You “Camera Ready” For Broadcast Interviews? 4 Tips

A number of our clients have major trade events coming up, during which there may be opportunities to be interviewed on or off camera by a television, video or radio news crew. This may sound glamorous or irksome and anxiety provoking. Most broadcast interviewers are...

Next Avenue: Which Blood Thinner Is Right for You?

For decades, doctors would prescribe Coumadin (warfarin), an anticoagulant also called a blood thinner, for those at high risk of a heart attack or stroke. Everyone knew the drawbacks: constant blood tests, cutting out spinach and other leafy green veggies and maybe some bruising. Since...

Is your company ready to defend itself in the media? 4 Tips

What would happen if your company or brand was suddenly called out by a politician, in the news and under fire? Would your company be prepared and ready to defend itself?   In the past, politics and corporate worlds were more like church and state. There...

Does closing on Thanksgiving yield long-term reputational benefits?

If you’re in a retail business, then staying open or making the choice to close on Thanksgiving sends an important message to customers and other stakeholders including investors. If you’re working in a non-retail business, then closing on Thanksgiving as well as the day after,...

The 4 P’s of Storytelling

In essence, publicists are storytellers. Our role is to elevate a company or brand so that it  resonates with numerous audiences including the media. Being able to tell those stories in uniquely powerful ways is increasing. Some of the world’s biggest brands, including United Airlines,...