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Social Marketing: The Fine Line Between Annoying and Cool

  The importance of social marketing for brands can not be underestimated. Some companies have recently taken to Twitter to show a unique side of their social media persona. By deepening audience engagement and posing unique interactive content, brands are stepping out of the box—and reaping...

Want “Good PR”?: Why Brands Should Stay Out of Politics

Since the controversial election of President Donald Trump, many brands have decided to go political in their commercials and advertisements. According to new data, however, this might be doing more harm than good. The American Association of Advertising Agencies (4A’s) conducted a study examining "Brands,...

Transparency Builds Trust: 3 Ways

Recently, we planned a celebratory dinner for my nieces college graduation at a “special” country inn. Unfortunately the restaurant had internal problems on that evening and our pricey experience ended up way below expectations. Reaching to the owner afterward, I was struck by the lack...

Why Earned Media Scores Big For Brands

The verdict is in: Earned media is a key ingredient in shaping brand opinion and driving content sharing across social platforms. A 2016  study,The Earned Media Opportunity,” commissioned by PR Newswire and conducted by Outsell, revealed the increasing importance and credibility of earned media which...

Orlando Sentinel: Women Presidents’ Organization Descends on Orlando

The New York Times bestselling author Shawn Achor and video game designer Jane McGonigal will deliver key speeches in Orlando this week at the 20th-anniversary conference for the global business group, Women Presidents’ Organization. Achor will talk about “how training your brain to be positive at...

Next Avenue: Dealing With Side Effects of Arthritis Meds

(This article appeared previously on MedShadow.org.) It is estimated that more than 50 million Americans have arthritis, which is the top cause of disability in the United States. The disease affects women and older adults more often than men and younger folks, though people of all sexes,...

Leverage Speaking Engagements, Increase Visibility- 3 Tips

  If you're an industry expert and are booked for speaking engagements at upcoming industry events, why not leverage those activities and garner additional visibility and media exposure?  Catching up over lunch with a colleague - a respected lawyer and expert in his field - he noted...