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Do Consumers Have Your Back on Social Media?

                        Social media might have more power over your brand than you think. A new study reveals that one in five consumers will boycott a brand following negative press or scandal. The number one reason for boycotting a brand according to 55% of those surveyed was...

Can You Trust Your PR Agency? 3 Factors

Earning client trust is something that’s built and developed over time. Barbara Kimmel, CEO of Trust Across America-Trust Around the World gave us some insight into why trust is fundamental to the relationship between a public relations agency and its clients. Kimmel explains that “trust...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Snapchat vs. Instagram Ads: What’s Right For Your Brand?

Which social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...

Blogger Etiquette: How Much Can You Ask?

With the rise of blogger influencers, the way companies and bloggers work together continues to evolve. First, choose your bloggers carefully. According to Rebecca Levey, co-founder, KidzVuz Media, a company that specializes in mom blogger and kid influencer video reviews for top consumer brands, companies...