New Ideas Archives - WantLeverage
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New Ideas

Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

Are You Tapping Influencers?

In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. Influencer marketing, which is the marketing of products and services by those who have sway or influence over things that other people buy,...

Reverse Mentoring: A Surprise Relationship That’s a Win-Win

A few years back, I  needed to deepen my understanding and fluency in social media, especially Twitter, as my communications work increased in that area. Twitter was mind boggling to me as it was not intuitive. How could I become engaged on it and build a following? At...

Brainstorm Ideas Like Google

Innovation is a buzzword thrown around by big companies and startups alike. Everyone wants it, but attaining it is a different story altogether. Companies like Google stand for innovation, and they stay ahead of the competition by putting enormous resources and people power behind brainstorming. What...