Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...
Continue ReadingAs a publicist and business development expert, much of my time is spent cold calling or cold pitching the media. Although many people dread the thought of cold calling, it’s a skill that can be developed over time. Following are helpful tips and tricks. First, face...
Continue ReadingWhen news spread of Muhammad Ali's passing recently, it sparked a wonderful and vivid memory for me. In the early 2000's I was a Director, Corporate Communications at Scholastic, the global children's publishing and entertainment company. The office was always buzzing with activity, whether it...
Continue ReadingAlthough most companies today are on social media, they’re not necessarily leveraging its true because they’re stuck in the mindset that it’s a means of promotional communication only. That’s far from the case. In fact, smart brands are using social to engage customers, approaching social...
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