Marketing & Branding Archives - WantLeverage
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Marketing & Branding

Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

Maximize Your CEO’s Presence on LinkedIn: 4 Tips

Is your CEO utilizing LinkedIn to its fullest potential? There are currently 400 million registered LinkedIn users, making it one of the most essential tools for your brand and your CEO and chief brand ambasador to use. Jeremy Goldman, Founder and CEO, Firebrand Group, and...

Do Consumers Have Your Back on Social Media?

                        Social media might have more power over your brand than you think. A new study reveals that one in five consumers will boycott a brand following negative press or scandal. The number one reason for boycotting a brand according to 55% of those surveyed was...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Snapchat vs. Instagram Ads: What’s Right For Your Brand?

Which social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...

3 Ways Public Relations Builds Brand Trust

Why do customers gravitate to your brand? It's probably because  your brand, above other competitors, stands for something they connect to on an emotional level. Called "brand trust," this is something that is built and maintained over time, through thoughtful execution that bring to life the mission...

Expert Advice: 5 Traits That Make a Great Salesperson

    You hear it again and again, “it’s so tough to find and retain highly productive, professional salespeople.” So, we asked Bob Heiss, owner of Sandler Training, an expert with more than 25 years of experience in sales training and teaching selling techniques. He provided us...

4 Tips: Turn Public Relations Into Business Leads

  Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...

Beat the Fear of Cold Calling

As a publicist and business development expert, much of my time is spent cold calling or cold pitching the media. Although many people dread the thought of cold calling, it’s a skill that can be developed over time. Following are helpful tips and tricks. First, face...