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Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...

Snapchat: Reinventing the Way We Get News

I was definitely one of the skeptics who scoffed at Snapchat when it first came out, thinking it would disappear as fast as its ghostly meme. I couldn’t have been more wrong. In case you’re unfamiliar, Snapchat is a mobile-only application where people can share instant...