communications strategy Archives - WantLeverage
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communications strategy

Leverage Speaking Engagements, Increase Visibility- 3 Tips

  If you're an industry expert and are booked for speaking engagements at upcoming industry events, why not leverage those activities and garner additional visibility and media exposure?  Catching up over lunch with a colleague - a respected lawyer and expert in his field - he noted...

Does closing on Thanksgiving yield long-term reputational benefits?

If you’re in a retail business, then staying open or making the choice to close on Thanksgiving sends an important message to customers and other stakeholders including investors. If you’re working in a non-retail business, then closing on Thanksgiving as well as the day after,...

The 4 P’s of Storytelling

In essence, publicists are storytellers. Our role is to elevate a company or brand so that it  resonates with numerous audiences including the media. Being able to tell those stories in uniquely powerful ways is increasing. Some of the world’s biggest brands, including United Airlines,...

4 Tips: Turn Public Relations Into Business Leads

  Public relations is an incredibly powerful marketing tool, but is often misunderstood and undervalued as such. So many times, clients say they want to see a bump in sales as a result of the media placements but aren't necessarily using PR as a sales tool. In...

Business As Usual After a Tragedy?

  What's the best communications strategy/approach to social media to use following a tragedy such as the death of a major celebrity or the mass shooting? Like anything, there are pros and cons to going on with business as usual or taking a breather. My opinion...