Business Development - WantLeverage
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Business Development

We apply WantLeverage’s proprietary Client Prospect Scorecard System to identify your target client prospects and understand their respective industries, identify the “white space” or opportunity areas, establish key contacts, and create door-opening sales meetings with compelling presentations.

Our targeted, strategic approach delivers significant impact. Leveraging our PR expertise and talent at opening doors, we generate sales communication plans that target decision makers at critical touch points.  These services directly complement our public relations offerings and can be used in tandem for greater impact, or separately to effectively achieve each initiative.

We create long-term value for our clients through the following services:

  • Developing a business development and communications strategy
  • Building, managing, and leveraging relationships from our vast network of contacts
  • Devising a customized client prospect scorecard based on criteria for the ideal client
  • Identifying client prospect companies and key decision makers
  • Writing a sales pitch letter, managing the pitching and appointment setting processes
  • Delivering client presentations
  • Creating sales support materials
  • One-on-one coaching

We establish program metrics with each client and track monthly progress on

  • Number of client prospect meetings
  • Number of proposals
  • Closed new business
  • Detailed monthly reports

CASE STUDIES

BKFK

  • Objectives: Increase corporate sector sales of national programs for education marketing company
  • Strategy: Cold pitch Fortune 1000 companies with a focus on corporate social responsibility and K-12 education
  • Tactics: Create client prospect scorecard, conduct research and identify prospects/key contacts; draft customized pitches and conduct outreach, deliver presentations, cultivate relationships and close deals
  • Results: $250,000 in new business (2015) includes Fortune 500 client/multiple year initiative

Boutique PR Agency

  • Objectives: Add blue chip companies to agency client roster
  • Strategy: Position public relations agency as leading experts in marketing to mothers
  • Tactics: Stage a series of regional blogger events/exclusive marketing platform for blue chips to meet top influencers one-on-one
  • Results: $200,000 in corporate sponsorships including Toyota, Dyson, Pottery Barn Kids and Cold Stone Creamery, among others