WantLeverage
Strategic insights from master marketers, networkers and brand storytellersAre You Tapping Influencers?
In a recent survey, 84% of marketers said they plan on launching at least one influencer campaign within the next 12 months. Influencer marketing, which is the marketing of products and services by those who have sway or influence over things that other people buy,...
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August 1, 2017
In Blog, Client News
LITE FM/Get Connected: Balancing Acupuncture With Conventional Medicine
The basics of acupuncture and how it can compliment conventional medicine with Noah Rubenstein, clinic director of the YinOva Institute in the East Village. More details at yinovacenter.com, and you can find his articles at the consumer medical advocacy site, medshadow.org. Listen here....
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July 26, 2017
In Blog, Client News
The #1 Secret To Success Women Entrepreneurs Need To Share
The most successful women entrepreneurs don’t do it alone. Their success also comes from going outside your own circle, to the larger world of other passionate, smart women who are also building their businesses. Read here....
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July 23, 2017
Do Press Releases Still Matter? 4 Reasons Why They Do
Are press releases still a relevant news distribution tool? Or, are they outdated with limited relevance in a digital world? A recent study analyzed a random sample of 1,052 press releases extracted from the raw Google News database of millions of news stories from 2016...
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July 19, 2017
Maximize Your CEO’s Presence on LinkedIn: 4 Tips
Is your CEO utilizing LinkedIn to its fullest potential? There are currently 400 million registered LinkedIn users, making it one of the most essential tools for your brand and your CEO and chief brand ambasador to use. Jeremy Goldman, Founder and CEO, Firebrand Group, and...
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July 12, 2017
In Blog, Client News
The Hill: Speeding Up Drug Approvals Could Put Patient Health at Risk
During his first address to Congress in February, President Trump called for more rapid approval of drugs by the Food and Drug Administration (FDA), claiming that the agency has a “slow and burdensome approval process” that is keeping medicines from those in need. Read the blog post...
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July 12, 2017
Do Consumers Have Your Back on Social Media?
Social media might have more power over your brand than you think. A new study reveals that one in five consumers will boycott a brand following negative press or scandal. The number one reason for boycotting a brand according to 55% of those surveyed was...
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