With the rise of blogger influencers, the way companies and bloggers work together continues to evolve. First, choose your bloggers carefully. According to Rebecca Levey, co-founder, KidzVuz Media, a company that specializes in mom blogger and kid influencer video reviews for top consumer brands, companies...
Continue ReadingIn this ongoing series, we ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. Read about Sharon Birkman, Birkman International and recipient of the 2017 Mary Lehman Maclachlan Award from the Women Presidents' Organization....
Continue Reading6 Essential Swimming Skills Optimize Imaginative Play, Fitness and Fun June 09, 2017 - Idaho Falls, ID...
Continue ReadingNEW FASHION STYLES ARE SWEET, SPARKLY AND OUT OF THIS WORLD June 09, 2017 - Idaho Falls, ID...
Continue ReadingThe importance of social marketing for brands can not be underestimated. Some companies have recently taken to Twitter to show a unique side of their social media persona. By deepening audience engagement and posing unique interactive content, brands are stepping out of the box—and reaping...
Continue ReadingSince the controversial election of President Donald Trump, many brands have decided to go political in their commercials and advertisements. According to new data, however, this might be doing more harm than good. The American Association of Advertising Agencies (4A’s) conducted a study examining "Brands,...
Continue ReadingRecently, we planned a celebratory dinner for my nieces college graduation at a “special” country inn. Unfortunately the restaurant had internal problems on that evening and our pricey experience ended up way below expectations. Reaching to the owner afterward, I was struck by the lack...
Continue ReadingThe verdict is in: Earned media is a key ingredient in shaping brand opinion and driving content sharing across social platforms. A 2016 study,The Earned Media Opportunity,” commissioned by PR Newswire and conducted by Outsell, revealed the increasing importance and credibility of earned media which...
Continue ReadingThe New York Times bestselling author Shawn Achor and video game designer Jane McGonigal will deliver key speeches in Orlando this week at the 20th-anniversary conference for the global business group, Women Presidents’ Organization. Achor will talk about “how training your brain to be positive at...
Continue Reading(This article appeared previously on MedShadow.org.) It is estimated that more than 50 million Americans have arthritis, which is the top cause of disability in the United States. The disease affects women and older adults more often than men and younger folks, though people of all sexes,...
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