Julie Livingston
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Author:Julie Livingston

Do Press Releases Still Matter? 4 Reasons

Are press releases still a relevant news distribution tool? Or, are they outdated with limited relevance in a digital world? A recent study analyzed a random sample of 1,052 press releases extracted from the raw Google News database of millions of news stories from 2016...

Maximize Your CEO’s Presence on LinkedIn: 4 Tips

Is your CEO utilizing LinkedIn to its fullest potential? There are currently 400 million registered LinkedIn users, making it one of the most essential tools for your brand and your CEO and chief brand ambasador to use. Jeremy Goldman, Founder and CEO, Firebrand Group, and...

The Hill: Speeding Up Drug Approvals Could Put Patient Health at Risk

During his first address to Congress in February, President Trump called for more rapid approval of drugs by the Food and Drug Administration (FDA), claiming that the agency has a “slow and burdensome approval process” that is keeping medicines from those in need. Read the blog post...

Do Consumers Have Your Back on Social Media?

                        Social media might have more power over your brand than you think. A new study reveals that one in five consumers will boycott a brand following negative press or scandal. The number one reason for boycotting a brand according to 55% of those surveyed was...

Can You Trust Your PR Agency? 3 Factors

Earning client trust is something that’s built and developed over time. Barbara Kimmel, CEO of Trust Across America-Trust Around the World gave us some insight into why trust is fundamental to the relationship between a public relations agency and its clients. Kimmel explains that “trust...

Apply SEO to Your Public Relations Campaign: 4 Reasons

Looking to boost the results of a public relations campaign? Search engine optimization (SEO) can help. Companies can utilize SEO by using keywords, which brings their content to the top of search engines. The term “keyword” however is used loosely, and really means a “key...

Snapchat vs. Instagram Ads: What’s Right For Your Brand?

Which social media platform should a company use to advertise on? This question becomes increasingly difficult as Instagram Stories are creating competition with Snapchat Stories. Here are some distinctions between the two that will make it easier for brands and advertisers to choose between the...