Julie Livingston
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Author:Julie Livingston

3 Ways to Strengthen Your Brand in a “Fake News” Era

According to Ogilvy Media Influence’s annual global survey of 250+ news reporters and producers in North America, EMEA, and the Asia Pacific, “fake news” is increasing consumers’ faith in traditional news markets. 52% of those surveyed find traditional media to be the most trusted news...

Buzzfeed:15 Stores That Are Donating To Hurricane Harvey Relief

Here's a list of places to make direct donations to the relief effort in Texas. We've also found some brands and companies that are donating a portion of their proceeds, or have other ways to help, so you can make an additional impact with the purchases you make....

4 Tips for a Successful Product Launch

We’ve directed many consumer product launches over the years in a variety of industries. Some are “hot products” that are coveted and others are unknown. Over time, we’ve gleaned some helpful tips and tricks to help you get significant media coverage that will help to...

Next Avenue: How Acupuncture Can Reduce the Need for Medications

A common concern for patients who integrate different treatment types is the divided loyalty they feel between their practitioners. Even well-informed patients can be overwhelmed, and there is a common misconception that conventional medicine and “complementary” modalities such as acupuncture are mutually exclusive. Read here....

Targeted Content is the Future of Advertising

In today’s marketing space, social and digital advertising includes three main categories: video content, native advertising, and influencer marketing. These all share the same common notion of developing targeted content which consumers receive and engage with, deepening a brand’s connection. At the 2017 Innovation Congress...