About Us - WantLeverage
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About Us

We are a dynamic, innovative and nimble team of master marketers, networkers and brand storytellers. Specialty areas include consumer products, education/education tech and related industry associations.

Our rare hybrid of public relations and business development offerings complement one another to create strong brands, cohesive marketing strategies, and tactical execution plans that increase our clients’ visibility, credibility, and value in the marketplace—all resulting in measurable returns on investment.

 

WantLeverage’s customized approach begins with a thorough understanding of a client’s business objectives, a deep level of personal commitment, and unmatched enthusiasm. Based in NYC, we service clients nationwide and globally with partners in Europe and Latin America.

MEET THE TEAM

Founder/President

Julie Livingston

By leveraging her expertise and network of industry insiders and media outlets, Julie has created hundreds of distinct high-profile information campaigns. She counsels and media-trains C-level executives and entrepreneurs for media interviews and client crises.  With her team, she helps redefine brand identities, develop and evaluate client communication and sales materials, website content and numerous collaterals. They manage client initiatives, such as brand awareness, affinity marketing communications, consumer engagement, issues management and corporate reputation, and social media marketing.

 

Julie is an expert at strategic partnership/alliance development, management and client relations. Her hands-on and results-oriented strategic approach continues to visibly impact her clients’ businesses. She is a three-time board member of New York Women in Communications and holds a B.A. degree in Communications from CUNY/Queens College and an M.S. in Communications Management from Syracuse University’s Newhouse School of Public Communications.

Publicist

Angela Crawford

Angela Crawford is an innovative communications professional and public relations practitioner with an extensive understanding of today’s changing media landscape. With vast experience in strategic planning, media relations and execution, special event publicity and new product launches, Angela has managed and executed multi-dimensional campaigns across a wide range of industry sectors including nonprofit, healthcare, retail, food and business.

 

Impressively, she has cultivated and maintained longstanding relationships with journalists and producers which have lead to significant, ongoing placements in The Wall Street Journal, The New York Times, USA Today, Today Show, Newsweek and Fox Business as well as many additional national and local outlets. She holds a BA in communications and journalism from William Patterson College.

Publicist

Staci Rubinstein

Staci Rubinstein is a senior publicist, account leader and pitching professional, adept at strategic planning, idea generation and media relations. She has has overseen campaigns for  national companies and brands as well as leading nonprofits including Target, The Leukemia and Lymphoma Society, Pier 1 and RC2 Corporation. Working successfully across industry sectors from parenting, consumer products and business, Staci has garnered top tier media placements in leading traditional print, broadcast and online outlets ranging from “The TODAY Show” to “CBS Early Show,” “Good Morning America,” “Ellen,” “The Rosie O’Donnell Show,” USA Today, The New York Times, Associated Press, Wall Street Journal, TIME, Newsweek, In Style, Good Housekeeping, ForbesWomen.com, TheEconomist.com and thenest.com. She has a BA in journalism and political science from Indiana University.

Account Executive

Erika Sanchez

Erika Sanchez is a public relations and marketing communications professional with a decade of experience in media relations, strategic planning, multicultural communication and blogger engagement for consumer products and lifestyle brands. She is seasoned in product placement, spokesperson development and consumer as well as industry award program submissions that increase client visibility and credibility. Bilingual in Spanish, she is an active member of the Hispanic Public Relations Association (HPRA) where as a volunteer leader, she executes special industry events including  The Power of Latinas,  a conversation with top editors,  Making Your Social Media Self #Hireable and Get Lucky” Media Speed Dating. Erika holds a BA in communications from CUNY/The City College of New York.

Social Media Manager

Jacob Gordon

As Social Media Manager, Jacob manages social media outreach for WantLeverage Communications. A master juggler, Jacob graduated from Clark University magna cum laude, where he studied theatre and psychology. He also served as Secretary of the Clark University Players Society.

Intern

Nicole Stanton

As an intern, Niki helps with social media research and planning, developing media lists, and writing blog posts. Niki is currently studying Economics and English at Lafayette College as a rising junior. She serves as Vice President of Finance for her sorority, Delta Gamma, while also working as a Writing Associate for Lafayette’s College Writing Progam.

MARKETING INDUSTRY PARTNERS

WantLeverage Communications has established relationships with leading industry partners across the marketing communications spectrum including market research/brand strategy, content creation, social media, video production, web development, printing and more.

EXPERIENCE

We provide complimentary business solutions in a timely, cost effective manner. Our clients are global and mid-size companies and brands. Whether the goal is to increase media exposure, build strategic alliances that extend market reach, or open doors to new business opportunities, we over-deliver to help clients outshine their competitors.

Clients Past & Present

Recent Results

Targeted, tangible results matter most to us. We consistently place our clients in top-tier business outlets including online, broadcast, print, and industry leading consumer and trade media.